Enterprise SEO for global brands

Ippen Digital

2013-2020 · Publishing · 75 daily newspapers

Situation: Ippen Digital’s 75 German daily newspapers had inconsistent technical and editorial SEO practice relative to their potential reach.

Approach: As Senior In-House SEO for seven years, responsible for technical and editorial SEO across all titles (incl. Merkur, tz, HNA, Frankfurter Rundschau) - evolved the in-house CMS around SEO criteria and trained 100+ online editors.

Result: Per IVW data (05/2013-02/2021), Merkur.de grew from 5.0M to 89.7M monthly visits (≈ ×18); tz from 6.6M to 52.7M (≈ ×8). At its peak the network reached roughly 250M visitors/month; one article hit about 6M views - still a record for the newsroom.

Sixt

2008-2010 · Mobility · 12 core + 85 franchise countries

Situation: Sixt wanted to consistently grow international search visibility across many countries and languages without individual market sites cannibalizing each other.

Approach: As Head of SEO, led a 12-person team responsible for SEO across 12 core and 85 franchise countries - built country-specific keyword and link strategies and launched international Sixt blogs per market.

Result: Consistent, market-differentiated SEO presence across a very broad international portfolio. Detailed figures are covered by a confidentiality agreement.

Telefónica / O2

2022 · Telecommunications · Interim SEO Team Lead

Situation: O2 needed short-term SEO leadership capacity across the O2, Blau and Curved brands, with several external agencies working in parallel without shared guidelines or reporting.

Approach: Interim leadership of the SEO function: managed three external agencies, built group-wide SEO guidelines for all three brands, a shared KPI dashboard, and ran a workshop in Hamburg for internal stakeholders.

Result: Consolidated, cross-brand SEO reporting and consistent guidelines across O2, Blau and Curved. Detailed figures are covered by an NDA with Telefónica.

„The SEO expertise and strategic leadership were exactly what our team needed. In just nine months, not only did our rankings improve significantly, but we also established sustainable processes we still benefit from today."

- Head of Digital Marketing, O2 Germany

ADAC

2022 · Mobility / News · Google News & Discover

Situation: Germany’s largest mobility club wanted to place editorial content more effectively in Google News and Discover, reaching audiences beyond classic search.

Approach: Advised in-house SEOs on News & Discover, identified topic clusters with Discover potential, ran editorial workshops, and tracked results via Google Search Console.

Result: Sustainably strengthened visibility in Discover and News. Detailed figures are covered by an NDA with ADAC.

Allianz

2022 · Insurance · Local / regional SEO

Situation: Allianz’s regional recruiting landing pages weren’t achieving the visibility they needed in local search for location-based candidate searches.

Approach: Targeted SEO optimization of regional landing pages: differentiated content per location, avoided internal cannibalization between similar regions, and aligned pages with local search intent rather than generic corporate terms.

Result: Measurably improved regional visibility and a documented recruiting success for the affected locations.

„I had a great experience working with the Seodeluxe team. The SEO optimizations and training sessions were very effective. I can highly recommend them. We would be glad to work with Seodeluxe again."

- Digital Marketing Manager, Allianz Insurance

Mediengruppe Pressedruck

~2 years · Publishing

Situation: Mediengruppe Pressedruck (Augsburger Allgemeine, Main-Post, Südkurier, Allgäuer Zeitung and others) wanted to grow the digital reach of its newspapers and bring its newsrooms up to speed on SEO.

Approach: About two years of SEO support across multiple publishing titles, including training more than 350 editors group-wide on SEO fundamentals and editorial practice.

Result: Impressions grew from roughly 40 million to over 50 million per month during the engagement.